02.03.08
So, We Disappeared for a While…
Hello On the PRowl readers!
Maria and I have been traveling, celebrating holidays, starting new jobs and beginning new semesters–we have been busy bees here in Boston.
I started my first job at SHIFT Communications on January 22, and I have been thoroughly enjoying learning the ropes and figuring out new things. I’ve been meeting great people and I’m looking forward to building a career at SHIFT.
Just wanted to throw a quick update on here–it’s Superbowl Sunday, so I need to get ready to cheer on my Patriots!
12.17.07
The Final Final
So, today I took my final final of college. As I sat there, test finished, totally not caring if any of the answers were right, I couldn’t believe I was done. I knew I wasn’t going to add anything else to my answers, but I spent a few extra minutes sitting and waiting for the “wow” moment when I felt totally different. Strange, but it just felt the same as any other final exam.
I expected when I passed in my test, that I would maybe punch my fist in the air and make some little squeal sound as I left the room. Instead, I just put the exam on Don Wright’s desk, wished him a happy holiday, and walked out. I was happy and proud, but I didn’t feel as if I had just had a life-changing experience. I mean, there was no beautiful music playing and there weren’t any people applauding as I walked out of the building and headed home. Weird, right?
I guess it just takes a while for big things to hit you sometimes.
12.11.07
Transitions
The paper that Maria mentioned in her most recent post marks a big transition for me. This really is the end of college and the start of a life in the “real” world of public relations. I plan to start working near the end of January, so I have a month and a half to attempt the metamorphosis that occurs when student becomes professional.
I practically live on the Web, so I’m not going anywhere. I just feel that today, writing this paper, I am truly seeing within myself how much my life is about to change. I am experiencing a departure from Amanda playing the role of student to become Amanda, the Future as Chris Brogan so wonderfully calls me.
PR students of the Web, I hope that you feel as empowered as I do when you are on the cusp of graduation. I feel excited and ready to tackle a million and one new things, with a great group of friends who are cheering me on. This is a huge transition in life, and I am proud and happy to share it with all the friends of On the PRowl.
PR pros- please keep giving us your esteemed advice.
PR students- please keep using this blog as a forum to discuss issues and ask questions.
Professor Quigley- please grade us well.
I leave you with a haiku:
“We are On the PRowl/ Real world students with a voice/ Here we shall be heard”
12.10.07
Oh No You Didn’t…
Our blog experiment has come to an end. The semester is over, and our blog is up for review. Don’t panic, Amanda and I aren’t going anywhere. We will continue to write this blog. But the era as students is coming to an end. Amanda graduates in exactly one week. And I graduate in one semester and two days.
As part of our final project (this blog) we also had to write a paper (sooo old media *wink*) explaining various aspects of the blog: subject matter, voice, style, reader persona, seo, and such. The last question was regarding ethical dilemmas. This took Amanda and I a minute to figure out. We are such ethical beings that figuring out dilemmas was difficult!
We finally settled on a few to write about, and I thought that I would post one of them up here for all of you to comment on. We would love to hear your perspective on the dilemma and any further advice you have on how we can be more ethical.
Over and out. (for now at least).
“The most (seemingly) straightforward ethical issues is that of giving due credit. Throughout college we are warned against plagiarism, but there are few plagiarism laws on the internet, especially when it comes to the intellectual property of blogs. We have tried to be vigilant in linking content within the blog to its thought author. In many ways, giving due credit is more difficult online than in a scholastic paper. We all know the rules for footnotes and bibliography, but online, the rules are different. We are still learning what they are, and luckily seasoned pros have been kind enough to gently clue us in when we stumble (if this was a blog post I would hyperlink “seasoned pros” to Steve Garfield). When a name is mentioned — hyperlink. When a site, book, article is mentioned — hyperlink. If a picture is posted, don’t just give photo-credit, but hyperlink to the source of the photo. And this is just the beginning. Every piece of a blog post has to be multidimensional to make sure that everyone can find the source of what you are saying.
In order to adhere to the standard of being ethical, we try to remember to link everything and welcome with open arms, any suggestions of how we can give even better link-love. The ethical students that we are, we will not fail to give credit when we know that credit is due, and as much as we can, we will spread the link-love.”
12.02.07
College Kids Party; I Network
It’s no secret that college students party.
That said, I don’t think enough students, especially students who want to go into the communications business, understand that partying can be useful for boosting their personal brand. In my previous post, you’ll notice that the professionals who left comments stressed the importance of building a network early in your career path. My advice to my fellow college students: if you know you like to party, USE it.
Maybe it’s just me, but I’d much prefer to go out to a bar with a group of like-minded, passionate, exciting people from whom I can learn than to a frat party where underaged drunk people are wandering around aimlessly, spilling beer on the floor. I’m not saying that college students shouldn’t go to big crazy parties and trendy clubs with their peers. (IMHO, you absolutely should have those experiences.) However, it is extremely beneficial and FUN to step outside of the college-kid stereotype and “party” with people who can teach you new things and advise you in your career/life path. When I’m at parties with professional people I admire, I may be having a few drinks, and I not be acting the way I would in an interview, but I am building one hell of a strong network.
When you’re at a bar or a party, you tend to let loose a little and show your true colors, right? Well, I think that’s what’s going to get you places. Show off who you actually are to people who can help you in your career. Be social, be authentic, be fun. People will notice that you’re not just the average college student, and that really pays off when you’re searching for a first job or your next competitive internship. In this business, it’s so much better to be a real person who’s out there having fun than a random interviewee smiling and holding a resume.
And here’s some extra proof. My e-friend Justin Kownacki told me that when he’s interviewing potential hires, he WANTS to find some party pics of them on Facebook and Flickr. When people invite you to events and pose for pictures with you, it means they probably know your name and they may even like you. You’re a smart, savvy student. You have interesting things to say, a ton to contribute, and, oh yeah, you like to go out on the weekends.
If you’re going to party anyway (and let’s face it–you are), why not do it with smart, connected industry pros? In my book, networking is the new night on the town.
11.27.07
How Did YOU Deal With It?
I finish school in about three weeks. I am at once astounded, scared and excited beyond belief. I feel like everything in my life is changing or about to change.
To my new-kids-on-the-real-world-block friends like Yianni Garcia, Sandy Kalik and Alison Driscoll, and to anyone else who’s fresh in the marketing and communications biz, how did you make sense of all the changes that happened in your life when you finished school and started a job?
What’s the best advice you have for someone who’s about to graduate and enter the field?
11.18.07
Amanda’s Story: How Did I End Up Here?
I could go on for days, but here’s my abbreviated story:
I was one of those incoming freshman at Boston University who decided to be an English major. (Feel free to make a face at your computer screen and/or laugh.) I knew I liked writing, and there had been a few books here and there that I enjoyed, so obviously English was the perfect major for me. Or so I thought, until I remembered that a big part of going to college is to get a job when you leave. Alarming. As soon as I could, I switched over to the College of Communication.
I joined COM during the fall of my sophomore year. I knew I didn’t want to be a journalist and I certainly had no interest in film or television, so I was left with a advertising or public relations. I didn’t REALLY know what PR was, so I figured advertising was a good choice.
That spring, I took a class called Writing for Mass Communication with Michael Dowding. Life changing. I learned so much about public relations and about my own strengths as a communicator, and I also gained one of the best friends I’ve ever had in my life. Michael wisely took me aside one day and told me that I HAD to change my major to public relations. I was made for it- it would be ridiculous of me not to go into this field. I figured, “What do I have to lose?” so I switched. Why not, right?
During my junior year, I worked as a public relations and publicity intern for the Brain Tumor Society in Watertown, which was a moving experience. My supervisors Dawn Grenier and Josselyn Salter were amazing, and I got the first taste of truly contributing to a real-life cause in communications. I decided I really liked this PR stuff, and worked at Cone, Inc. over the summer in the Brand Marketing Group on some exciting accounts. At Cone I met a bunch of smart, savvy professionals like Amelia Ott, Jen Newberg and Amy Russ, who helped me to develop my PR skills and confirm for me that I had made the right career choice for myself.
I’ve always wanted to do something with my life that would get people talking, change the way people think, give people something to think about… For me, public relations and social media combine everything I love to do–I thrive on inspiring conversation and influencing public opinion. PR 2.0 is absolutely an exciting, creative and gratifying field, and I’m proud to be a new kid on this block.
So, to echo what Maria said, that is me. A girl inspired by people who wants to inspire publics. As my good friend Chris Brogan put it at Jeff Pulver’s recent real-time social networking event in Boston, I guess I kind of am “the future.“
